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107. Finfluencers – Yuck! Wait!? Is that what we are?
Apr 20, 2025

When I grew up, finding financial opinions and advice felt hard. Now we’re saturated with it, but is that a good thing!? We discuss the murky waters of social media financial influencers, aka finfluencers, and explore the good, the bad, and the downright misleading. We unpack what it means to be a finance enthusiast versus an influencer, question the lack of regulation, and equip listeners with a critical lens to discern credible guidance from online noise.

Liz join this week’s podcast as we talk about:

Defining “finfluencer” and the sheer volume of online financial content

The difference between a finance enthusiast and a finfluencer

The benefits and drawbacks of finfluencers

– How the democritzation of information has its pros and cons

– Strategies for discerning trustworthy financial advice online 

The role of credentials versus genuine expertise.

The potential conflict of interest with affiliate links and consumerism

The importance of skepticism and independent research

 

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